Marketing Own Product

Dr Alina Abdul Rahim

Marketing Own Product

When I did consultancy work big companies, they have their own marketing department. But how do I market my own product in campus?

The Army Intelligence Branch, Ministry of Defence produces monthly military bulletin, which I was a regular contributor of articles since 1997. I usually wrote on the ROTU activities. Every year, it would have an appreciation dinner, where all writers would be receiving gifts and certificates from the Director of Intelligence. So I was quite familiar with them.

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When its Psychological Warfare department produced the LEFTENAN ADNAN movie, I asked for charity screenings in my campus for one week. Those who bought the ticket can purchase my Omars Deli food products at a special price. The MINDEF got its audience, my ROTU got its money and I got to sell my products.

Selling the movie tickets which can be used to purchase my products at the nearby kiosk. My products with Omar Deli used 100% premium New Zealand meat.

The committee members lead by Lt Dr Nasir of the Education Faculty and officers fom the ROTU HQ.

On the premier screening, we invited all the varsity officials and VIP from Ministry of Defence. Each received a door gift of my food products which had just won the second place at the Asia Food Conference 2001 at the Phillipines, 2 weeks prior to this screening.